Ever since the royal wedding, the world seems to be obsessed with Pippa Middleton - thanks to her figure-hugging white dress.
Now after gaining admirers across the world, the 27-year-old perfect pert bum is being tipped to win this year's Rear of the Year award, reports the Daily Express.
The Duchess of Cambridge's sister wowed TV viewers in her maid of honour dress and, again in her tight white jeans the following day.
Big sister Kate may have been the beautiful blushing bride but it was Pippa who made an impression on social network sites Facebook and Twitter as a flurry of conversation began over her figure-hugging white dress.
Several Facebook pages have been set up following her royal wedding appearance such as the 'Pippa Middleton Ass Appreciation Society' which has 187,063 'likes' to date, encouraging followers to "show your appreciation for the Minxy Middleton."
Tony Edwards, who runs the event admitted the surge in votes for Pippa Middleton was 'sudden' and 'unexpected.'
The 'Rear of the Year' title is currently held by BBC newsreader Fiona Bruce. The award will be presented at London's Dorchester Hotel next month.