Ekta Kapoor's Ragini MMS promises a lot sex, lovemaking, semi-nudity and the supernatural.
Supposedly, a no-holds-barred film, the posters are all about shock value. After releasing one poster recently, the Balaji czarina has released another. And this one will not just be released in urban areas but also the hinterland.
Says a source, "The posters have shocking visuals. It is non-apologetically in your face and is sure to be bolder than Love Sex Dhokha. Ekta's confidence in Ragini can be seen in the decisions she's taking to market the film."
Says Ekta, "It's a two-pronged promotional campaign for cities and smaller towns. Ragini MMS will be the scariest date movie in India so far. It has the ultimate catchphrase 'They didn't know it then, but it was a threesome!'
One poster will be released in cities while the other will release in the interiors."
She describes her strategy, "We want to woo the urban and rural youth. Everything from the horror to the lovemaking is real.
We even have footage of how young couples talk in their bedrooms.
The film was made in Rs 1.5 crore but I am excited about it. I have increased the publicity expenditure by over Rs 2 crore."